From tutu’s to accessories for mama, you will be tickled pink after you finish browsing Fairy Princess Clothing’s online store. This all-girlie boutique offers quite an extensive range of brands and fashions and believe me when I say, I have been drooling over the adorableness of all that is flowery and frilly ever since I clicked into the store.
I absolutely love the Stackable Tutus by Pickled Hippo (MSRP: $23). You can stack up to four single tutus for a fuller look.
I had a chat over the phone with Katrina, Fairy Princess Clothing boutique owner, and she answered some of our burning questions:
Why did you decide to create Fairy Princess Clothing?
Katrina: My neighbor and good friend one day commented that my daughters had so many clothes that I should start a boutique. That sparked the idea. But my true inspiration came from my three girls. They love to dress up and adore “girly” things. It is gratifying to help other mothers find just the right thing…..from a first birthday dress to the perfect Halloween costume.
What kind of background do you have?
Katrina: Believe it or not, the only retail experience I had was my “shopping therapy” (albeit extensive!). I have taught myself this business from the ground up, from the retail perspective and the technical perspective.
Why did you choose to open an online store, rather than a physical location?
Katrina: My choice to open an online boutique rather than an actual store front came naturally. My husband has a background in information technology and I knew I had all the resources I needed to launch it. At the time I had (and still do have) small children at home. Our children are the very center of our lives and I did not want this venture to take me away from them. When I work my girls are always with me. For better or worse, that is why so often my customers hear them in the background!
Which item(s) that you carry did you just “have to have” for your own child(ren)?
Katrina: Oh my goodness…just about everything that arrives! I love the quality and workmanship of Sarah Louise dresses; the trendy and hip styles of Greggy Girl, My Vintage Baby and Luna Luna; the cute and funky designs from Frilli Lilli; and the sweet and timeless designs from Victoria Kids. Honestly, all of it has an appealing quality to it.
I hand select every single item in our boutique. When ordering I imagine how my daughters or other little girls would respond to such an item. So many of the baby items make me long to have another one (only momentarily!) so I can dress them in these darling outfits.
Which item(s) do you sell out of constantly?
Katrina: Some of my great sellers this season have been the Tutu Cupcake Dress, Tiny Tutu Princess Set, Tutu Dress by Luna Luna and the Froggie Princess and Rag Doll Dresses from Frilli Lilli. But, by far, my consistent best sellers are the Belle Ame Pettiskirts and matching tops. For crying out loud, I can’t keep them in stock! They are very soft and full and have an amazing “twirl factor” for little girls.
Are you a tech savvy mama?
Katrina: Oh, I’ve had to painfully learn my way around html and other techie stuff that I don’t even know what it’s called. Really, my knight in shining armor is my beloved and handsome husband. He is my “computer geek” as I like to call him. He works on the site daily. After his own job he comes home and spends hours working on mine! No kidding. I could not have even considered starting Fairy Princess Clothing without his help and support.
Give us an interesting fact about yourself.
Katrina: My oldest and youngest daughters are 16 years apart. With my oldest just graduating from high school and my youngest only 2, I’ve seen every stage of growth and development for a little girl.
At Fairy Princess Clothing, you will find personalized items, diaper bags and totes, furniture and just an array of other assorted items and gifts. This is boutique is a fantastic hangout for mum’s of little princesses…I know this first hand. ;)
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